Monday, February 06, 2012

Another Giant leap for Super Bowl-kind!

Hello, everybody. In a rematch of four years ago, the defensive New York Giants once again had the advantage over the New England Patriots in Super Bowl XLVI Sunday night as they clinched their fourth Vince Lombardi Trophy 21-17 with Eli Manning as MVP...in the home turf of brother Peyton's Indianapolis Colts (Lucas Oil Stadium) nonetheless.

The Patriots' last chance to reclaim the lead with Tom Brady attempting a Hail Mary pass to Rob Gronkowski turned out to be an epic fail, as were three fumbles. And Brady wasn't the only one suffering the agony of defeat; team owner Robert Kraft's heart was also heavy, as he was hoping that last-minute win would lift his spirits after the loss of his wife Myra (which explains the "MHK" emblazoned on their jerseys).

But before the kickoff, Blake Shelton and Miranda Lambert kicked off the festivities with "America The Beautiful", followed by Kelly Clarkson's flawless rendition of the "The Star-Spangled Banner" (yes, I said "flawless", as opposed to Christina Aguilera's last year). And Madonna at 53 may have taken the stage at halftime earning some mixed reviews, but she would be upstaged by one other singer's illegal use of fingers.

During a performance of Madonna's new song "Give Me All Your Luvin'", British rapper M.I.A. appeared to sing "I don't give a s---", which was followed by raising her middle finger to a record 111.3 million viewers (making the Super Bowl, for three years now, the most-watched television broadcast of all-time). The blink-and-miss moment was seen briefly and then a screen blur afterwards, but it was a bit too late. On Monday, NBC and the NFL issued apologies for the unfortunate incident.

Now what has been called "Finger-gate" harkens us back to "Nipple-gate" from Super Bowl XXXVIII and Janet Jackson's infamous "wardrobe malfunction" that led to the FCC cracking down on indecency. Next week is the Grammy Awards; could we expect a public apology from M.I.A. just like Justin Timberlake's? And what about next year's halftime act? Since the Super Bowl will return to New Orleans next year and the Mercedes-Benz Superdome...hometown girl Britney Spears, perhaps??? In light of M.I.A....maybe not.


Of course in between all that were the other bits of Super Bowl entertainment brought to us by Madison Avenue. What were the best parts? We find out as I count down...


My Top Ten favorite commercials from 
Super Bowl XLVI

10. Go Daddy's "Body Paint" and "The Cloud" (could be the last ones from Danica Patrick now that she's about to heat up NASCAR)

9. Adriana Lima for Teleflora (not that arousing as opposed to...we'll see how the Kia Optima ad also featuring her ranked later)

8. Dannon Oikos Greek Yogurt with John Stamos (would've been better if they included Maria Menounos...who had to live up to her Super Bowl bet by doing "Extra" in a Giants bikini Monday in Times Square)

7. Fiat 500 Abarath (Just so you know, the seductress is Romanian actress Catrinel Menghia. Wish it was Jennifer Lopez)

6. Audi's "Vampire Party" (please don't give the producers of "True Blood", "The Vampire Diaries", and the "Twilight" movies any more ideas)

5. Adriana Lima (again) in Kia Optima's "A Dream Car. For Real Life." (Best. Checkered. Flag. Waver. EVER!!!)

4. Skechers: Go Run (Mr. Quiggly ain't no Kim Kardashian, but that pug can outrun anyone in the Kentucky Derby...or Usain Bolt)

3. Bud Light's "Here Weego" (can't wait for the feline version with "Here, Kit Kat!")

2. Volkswagen's "The Dog Strikes Back" (Already a hit a week before the big game with six million views and counting. Now if there's a "The Biggest Loser: Dogs Edition"...)

Doritos' "Sling Baby" is currently tops in USA Today's annual Ad Meter, but it's nothing compared to my #1 favorite commercial from Super Bowl XLVI once again brought to us by Chrysler:
1. Chrysler's "It's Halftime in America"
(Clint Eastwood's appearance and narration makes it more majestic than ever, which is what their ads compared to the other car companies' are all about)

Though they never cracked the top ten, I also enjoyed Budweiser's "Return of the King" as well as another ad from them ("Flash Fans") which was aired only during the Canadian Super Bowl broadcast but was a hit here in the States. There was also the Chevrolet Sonic's "Stunt Anthem" (I tweeted that we have a hot new star for "Jackass 4"), Pepsi Max's "Check-Out" (with a brief cameo by Regis Philbin!), MetLife's "Everyone" featuring our favorite cartoon characters (Note: Waldo is located near the end in between Jabberjaw and one of the cars from "Wacky Races") and the Toyota Camry's "It's Reinvented" (mmmm...pizza blanket). And the ones that didn't sit out for me? Chevy Silverado's depiction of "2012" (thought it was a bit too realistic for a truck commercial) and CareerBuilder.com's "Business Trip" (more like "Monkey Business Trip")

And last but not least...the Budweiser "Flash Fans" commercial was surprisingly planned, but also over the weekend, there was a flash mob in Times Square paying tribute to Don Cornelius, the mastermind behind "Soul Train" who committed suicide early last Wednesday morning at 75.

Regarded as our people's "American Bandstand", "Soul Train" brought African-American pop culture to our homes years before MTV and BET, with Cornelius as its conductor for 22 of its 35 years on the air from 1971 to 2006 (though it actually began as a local show in Chicago a year earlier). What made the show hot besides icons like Aretha Franklin, Barry White, Queen Latifah, Marvin Gaye, James Brown, Michael Jackson (when he was just that), Al Green, and hundreds others who jumped on board the train? The Scramble Board and the famous "Soul Train Line" segment, which Don even went down at one point with Mary Wilson!

"Soul Train" also used to be the only outlet on television to air commercials for black hair care products like Afro Sheen (which thank God they don't make anymore), Ultra Sheen (which is still around), Sulfur-8 (also still around but smells like rancid donkey urine), and styling kits such as Dark & Lovely and Gentle Treatment for women and S-Curl for men. And looking back at those, we hated them one bit because of the residue left over on our pillows when we go to bed!

But in the last few years after selling his creation to another company, Cornelius would lose his own soul in more ways than one; first with being arrested for spousal abuse before filing for divorce from Russian model Viktoria Chapman, and then being riddled with health problems from dementia to even Alzheimer's disease though he underwent brain surgery in the early '80s. Those right there led to his untimely suicide.

In spite of that, Don Cornelius has left behind a legacy that would later be equated. May he rest in peace, love, and SOOOOOOOUUUUUULLLLLL!!!! So long and stay strong.

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